Rule Engine

Stop annoying customers with message overload. Our intelligent Rule Engine automatically optimizes delivery, prevents spam, and protects your brand reputation.

85%

Higher Engagement

60%

Fewer Unsubscribes

Zero

Spam Complaints

The Message Overload Problem

Sending too many messages destroys customer relationships

Message Chaos

Send 20 messages in 30 days
Customer ignores all of them
Continue bombarding anyway
Customer blocks your number
Brand reputation damaged
WhatsApp flags you as spam

40% unsubscribe rate
85% mark as spam

Smart Delivery

Send first 3 messages
Detect no engagement
Automatically stop sending
Wait 7 days, try different channel
Preserve relationship
Maintain clean sender reputation

85% engagement rate
95% customer satisfaction

4 Types of Intelligent Rules

Set once, protect forever. Our AI enforces your rules automatically.

Engagement Rules

Automatically stop sending to customers who aren’t engaging. If they ignore 3 messages in a row, pause the campaign.

Frequency Rules

Limit messages per customer per day/week/month. Never overwhelm with too many touchpoints.

Channel Priority Rules

Prefer channels where customers engage most. If WhatsApp fails, try SMS. If SMS fails, try Email.

Time-Based Rules

Respect customer preferences. Don’t send at night, on weekends, or during business hours based on their behavior.

Real-World Use Cases

See how Rule Engine solves common marketing challenges

Abandoned Cart Recovery

Send 3 recovery messages over 7 days. If customer doesn’t engage, stop sending and mark as “not interested” to avoid spam.

Result: 45% recovery rate, 0% spam complaints

Newsletter Campaigns

Limit to 1 newsletter per week. If subscriber doesn’t open 3 in a row, reduce frequency to monthly or pause completely.

Result: 85% open rate, 2% unsubscribe (vs 15% before)

Payment Reminders

Send 3 reminders before due date. If ignored, try different channel. After due date, escalate to call + email combo.

Result: 90% collection rate, preserved customer relationships

Lead Nurturing

Send educational content over 30 days. If lead engages, increase frequency. If not, reduce to weekly then pause.

Result: 3X higher conversion, qualified leads only

Promotional Campaigns

Limit promotions to 2 per month per customer. Track which products they engage with, personalize future offers.

Result: 60% click-through rate (vs 12% generic blasts)

Re-engagement Campaigns

For inactive customers (90+ days), send 1 message. If no response, wait 6 months before trying again.

Result: 25% reactivation, clean database

Seamless Integrations

Connect with your existing tools in minutes. Pura.Ai integrates with 50+ platforms including Zoho, Shopify, WooCommerce, Google Sheets, and more.

Why Rule Engine Matters

Protect your brand, respect your customers, maximize ROI

Protect Sender Reputation

Avoid being flagged as spam by WhatsApp, SMS providers, or email services

Preserve Relationships

Show customers you respect their time and attention

Save Money

Stop wasting budget on messages that won't convert

Increase Engagement

Send fewer messages, get better results

Set & Forget

AI enforces rules automatically, no manual intervention

Better Data

Clean database with engaged, interested customers only

Real Results from Real Customers

“Pura.Ai has completely streamlined our customer interaction process at Cauvery Tata. Managing thousands of ltest drive manually was impossible. With Pura’s Ai, we’ve seen a 40% reduction in no-show appointments and a massive boost in customer communication. It’s an essential tool for any automobile dealership looking to scale efficiency.”

Murali Ganesh

General Manager,

Cauvery Tata

“Pura.Ai has been a game-changer for our online store. We use it to send beautiful catalogs of our latest Paithani and Silk saree collections directly to customers, which gets much higher open rates than email. The abandoned cart recovery feature alone has recovered enough sales to pay for the subscription multiple times over.”

Shrenik Bhandari

CEO

Moolchand Mill

“Pura.Ai helps us instantly connect with leads and share details of new arrivals like BMWs and Audis directly to our clients’ WhatsApp. The automated follow-ups on inquiries have helped us close deals faster and keep our stock moving. Highly recommended for high-ticket sales!”

Maulesh Thakkar

Managing Director

Kamdhenu Groups

Frequently Asked Questions

How do I set up rules?

It’s simple. Go to Settings > Rule Engine, choose rule type (engagement, frequency, channel, or time), set your parameters, and activate. The AI enforces rules automatically from that point forward.

Can I override rules for important messages?

Yes! You can mark certain campaigns as “high priority” to bypass rules, or manually send to specific customers even if they’ve hit limits. Full control when you need it.

What happens to stopped campaigns?

Customers who hit rules are moved to a “paused” segment. You can retry after your specified wait period, or re-engage them through a different channel or with a different message type.

Does it work across all channels?

Absolutely. Rule Engine tracks engagement across WhatsApp, SMS, Email, Voice, and Push Notifications. If a customer doesn’t engage on any channel, the rules apply globally.

Can I see reports on rule enforcement?

Yes. Our analytics dashboard shows how many messages were stopped by rules, which rules are most active, engagement rate improvements, and cost savings from avoided waste.

What if my rule is too strict?

You can adjust rules anytime. Start conservative (stop after 2 ignored messages), then loosen if needed (stop after 5). We provide recommended settings based on your industry.

Stop Wasting Money on Ignored Messages

Start using Rule Engine today and see 85% higher engagement in 30 days.