Free Messaging Windows

Save ₹50,000+ Monthly on WhatsApp Costs

Leverage WhatsApp’s CSW (24-hour) and FEP (72-hour) free windows to reduce messaging costs by 70%. Pura.AI automatically tracks and optimizes these windows.

Cost Reduction

0 %

Annual Savings

₹ 0

Automated

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Are You Bleeding Money on WhatsApp Costs?

Most businesses pay 3-5X more than they should

Hidden Costs Everywhere

Every marketing message costs ₹0.88. With 10,000 messages/month, that’s ₹8,800 just for marketing messages.

Lost: ₹1,05,600 annually on avoidable costs

No Window Tracking

Most platforms don’t track free messaging windows, forcing you to pay for messages that should be free.

Lost: 60-70% in wasted message costs

Zero Visibility

You have no idea which messages are free vs paid, making cost optimization impossible.

Lost: Opportunity to optimize campaigns

Manual Tracking Nightmare

Tracking 24-hour and 72-hour windows manually for hundreds of customers is impossible.

Lost: Hours of staff time daily

Complex Pricing Models

WhatsApp’s pricing is confusing: CSW, FEP, Template categories, conversation types… Who can keep track?

Lost: Control over your costs

Unexpected Bills

Your WhatsApp bill doubles month-over-month with no explanation or warning.

Lost: Budget predictability

The Pura.AI Free Windows Solution

Automatic cost optimization without lifting a finger

🛒

Automatic Window Tracking

Pura.AI automatically tracks CSW (Customer Service Window) and FEP (Free Entry Point) for every customer conversation.

Result:

Messages automatically sent during free windows whenever possible

👋

Smart Cost Optimization

Our AI delays non-urgent messages to free windows and batches communications intelligently.

Urgent messages sent immediately. Marketing messages queued for free windows. Updates sent in optimal batches.

Result:

70% reduction in WhatsApp messaging costs

💳

Real-time Cost Dashboard

See exactly which messages are free vs paid. Track savings in real-time. Forecast monthly costs accurately.

Live window status for each customer, cost per conversation, projected monthly spend, and savings reports.

Result:

Complete cost visibility and predictability

Understanding WhatsApp Free Messaging Windows

The technical details made simple

Customer Service Window (CSW) - 24 Hours

FREE

Example: Customer asks “What’s your return policy?” at 10 AM Monday. You can reply for free until 10 AM Tuesday.

Free Entry Point (FEP) - 72 Hours

FREE

Example: Customer clicks your ad at 2 PM Monday. You can send one marketing message free until 2 PM Thursday.

💡 Pura.AI Pro Tip

Combine CSW and FEP strategically. When a customer initiates chat (CSW opens), include a call-to-action button. If they click it, you open a 72-hour FEP window for future marketing messages—all for free!

Calculate Your Exact Savings

See how much you'll save with Pura.AI in less than 60 seconds

Marketing messages per month

Support conversations per month

Customer response rate (%)

Call-to-action clicks per month

💡 All calculations based on current WhatsApp Business API pricing (₹0.88 per marketing message)

Your Potential Savings

Current monthly cost (without optimization): ₹8,800

Free messages via CSW windows: 4,800

Free messages via FEP windows: 500

Cost with Pura.AI optimization: ₹2,640

                        Monthly savings:
                        ₹6,160
                    

                        Annual savings:
                        ₹73,920
                    

Cost Reduction: 70%

Start Saving Today

How Pura.Ai Automatically Optimizes Costs

Set it and forget it – our AI handles everything

Automatic Tracking

Pura.AI tracks CSW and FEP windows for every customer in real-time. No manual work required.

Ai Analyzes Intent

Non-urgent messages are automatically queued to send during free windows. Urgent messages sent immediately.

Instant Ai Response

Multiple messages to the same customer are batched together within free windows to maximize savings.

Issue Resolved

Real-time dashboard shows free vs paid messages, current savings, and monthly cost projections.

Average setup time: 5 minutes

Why Pura.Ai Chatbot Wins

Compare features that matter for your business

Feature	Pura.AI	AiSensy	WATI	Interakt
Train on PDFs		✗	✗	Limited
Website Scraping		✗	✗	✗
Multi-Language (50+)		20 languages	15 languages	10 languages
Sentiment Analysis		✗	Basic	✗
Human Handoff	Smart	✓	✓	✓
API Integrations	Unlimited	Limited	Limited	✓
Starting Price	₹999	Free + Usage	₹5,900	₹2,500

Powerful Features Included

Everything you need for cost optimization

Real-time Window Status

See which customers have open CSW/FEP windows at any moment

Cost Analytics Dashboard

Track savings, free vs paid messages, and cost trends over time

Smart Message Prioritization

AI automatically determines which messages should be sent immediately vs queued

Usage Forecasting

Predict monthly costs based on current usage patterns

Window Expiry Alerts

Get notified before free windows close so you can maximize usage

Historical Cost Reports

Export detailed reports showing actual savings month-over-month

Cost Control Rules

Set spending limits and pause campaigns automatically if exceeded

Automatic Retry Logic

Failed messages automatically retried during free windows

Frequently Asked Questions

How does Pura.AI track free windows automatically?

We track every customer interaction and maintain a real-time database of CSW (24-hour) and FEP (72-hour) window statuses. When you send a message, our system automatically checks if the customer has an open free window and routes the message accordingly.

Is there a minimum volume required?

No minimum! Whether you send 100 or 100,000 messages per month, free window optimization works the same way. Even small businesses see significant savings.

Will this delay my urgent messages?

No! Our AI differentiates between urgent and non-urgent messages. Urgent messages (like order confirmations, OTPs, support responses) are always sent immediately. Only marketing and promotional messages are optimized for free windows.

How much can I really save?

Most customers save 60-75% on WhatsApp costs. The exact savings depend on your customer engagement patterns. Use our calculator above to estimate your specific savings.

What happens if a free window expires?

If a queued message reaches its deadline and the free window has expired, it’s automatically sent as a paid template message. You can also set rules to skip messages if the window expires.

Do I need to change how I send messages?

Not at all! Continue using Pura.AI exactly as you do now. The free window optimization happens automatically in the background. You don’t need to change any processes.

Trusted by Leading Businesses

See what our customers say about Pura.Ai

“Pura.Ai has completely streamlined our customer interaction process at Cauvery Tata. Managing thousands of ltest drive manually was impossible. With Pura’s Ai, we’ve seen a 40% reduction in no-show appointments and a massive boost in customer communication. It’s an essential tool for any automobile dealership looking to scale efficiency.”

Murali Ganesh

General Manager,

Cauvery Tata

“Pura.Ai has been a game-changer for our online store. We use it to send beautiful catalogs of our latest Paithani and Silk saree collections directly to customers, which gets much higher open rates than email. The abandoned cart recovery feature alone has recovered enough sales to pay for the subscription multiple times over.”

Shrenik Bhandari

CEO

Moolchand Mill

“Pura.Ai helps us instantly connect with leads and share details of new arrivals like BMWs and Audis directly to our clients’ WhatsApp. The automated follow-ups on inquiries have helped us close deals faster and keep our stock moving. Highly recommended for high-ticket sales!”

Maulesh Thakkar

Managing Director

Kamdhenu Groups

Transparent Pricing, No Hidden Fees

Choose the plan that scales with your business

Starter

₹1,999/mo

Perfect for SMBs

Professional

₹4,999/mo

For growing businesses

Enterprise

Custom

For large organizations

All plans include:

Start Saving 70% on WhatsApp Costs Today

Join 500+ businesses using Pura.AI to slash their WhatsApp messaging costs while improving customer engagement.