Email marketing strategy

Email vs WhatsApp Marketing: Finding the Right Performance Split

Leave a Comment / Marketing Automation / Vijayan

Every digital growth team faces the same channel dilemma: should you pour your budget into traditional email newsletter flows, or should you pivot entirely into instant messaging channels? Choosing between email vs whatsapp marketing isn’t about declaring one channel a definitive winner over the other. Instead, it requires understanding how their conversion dynamics differ and

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How to Use Email Drip Campaigns Effectively

Leave a Comment / Omnichannel Communication / Vijayan

Email marketing continues to be one of the most effective ways for businesses to nurture leads, engage customers, and improve conversions. However, sending random promotional emails is no longer enough to capture customer attention. Modern customers expect relevant, personalized, and timely communication that matches their interests and behavior. This is where businesses benefit from understanding

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Screenshot of Pura.AI dashboard showing unified WhatsApp, Email, and SMS inbox

Is Your Omnichannel Marketing Platform Really Working?

Leave a Comment / WhatsApp Automation / Vijayan

5 Ways to Avoid Getting Your WhatsApp Number Blocked We have all been there. You complain to an airline on Twitter about a lost bag. They tell you to call support. You call support, and the agent asks, “Can you explain the issue from the beginning?” It is infuriating. It makes the customer feel like

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